The 30-year-old model who shares a daughter with Rob Kardashian has partnered with Whitenicious by Dencia to create skin-brightening lotion housed in a studded Swarovski crystal-coated jar.
Blac Chyna has received heavy criticism for promoting a skin bleaching cream on social media.
Blac Chyna is partnering with Whitenicious by Dencia to roll out something called “Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream. It goes for $250 (R3500) per jar.
According to reports, the cream is being marketed to men and women of all skin types. Blac Chyna‘s reps tell TMZ that the reality star has been using the Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation, and is excited to launch her collection with the skin bleaching brand.
The reality star and model took to Instagram to share the news of the upcoming launch and her appearance at a Whitenicious store in Nigeria’s capital of Lagos, which is happening this Sunday, November 25.
Amidst her Instagram posts, fans took to Twitter to share their dissatisfaction with Chyna promoting a skin bleaching cream in an African country – citing reasons associated with colourism.
One of those slamming Chyna is successful American make-up artist Jackie Aina, who tweeted ‘keep this trash OUT OF NIGERIA’.
keep this trash OUT OF NIGERIA https://t.co/q4XpwCibsd
— La Bronze James (@jackieaina) November 21, 2018
.@BLACCHYNA is traveling to Nigeria to promote a skin lightening cream called Whitenicious.
You heard right, BLACchyna selling WHITEnicious skin bleaching cream to Africans.
You can’t make up this kind of buck dancing, foot shuffling, tomfoolery.
— Bishop Talbert Swan (@TalbertSwan) November 21, 2018
Blac Chyna partnering up with Africa’s bleaching king and queen to create a new face bleaching cream is beyond problematic.
It’s really rubbing me the wrong way, ain’t no way in hell she would do that in LA. Exploiting Nigeria’s colourism problem is disgusting
— Tops (@SincerelyTops) November 20, 2018
Some users came to Chyna’s defence by stating that skin bleaching creams were already in existence and that Blac Chyna is merely collaborating with Whitenicious, and is not the creator of the brand.
Bleaching creams are not illegal in Nigeria. Nigerians love bleaching creams and there’s a huge market for it.
So why exactly are you guys angry that Blac Chyna is coming to sell bleaching creams in Nigeria?
I’ve been trying to understand this outrage since morning but I can’t.
— Kelvin Odanz (@Kelvin_Odanz) November 21, 2018
That lightening cream has been selling for years!!!! I think blac Chyna is not the problem and if she wants to make money from it.. then she shouldn’t be judged. if black women didn’t want to look lighter to be more appealing to black men. this won’t be happening!
— Odulu Amos (@IMacbelle) November 20, 2018