Blac Chyna under fire for promoting skin lightening in Africa

blac chyna

The 30-year-old model who shares a daughter with Rob Kardashian has partnered with Whitenicious by Dencia to create skin-brightening lotion housed in a studded Swarovski crystal-coated jar.

Blac Chyna has received heavy criticism for promoting a skin bleaching cream on social media.

Blac ChynaBlac Chyna is partnering with Whitenicious by Dencia to roll out something called “Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream. It goes for $250 (R3500) per jar.

According to reports, the cream is being marketed to men and women of all skin types. Blac Chyna‘s reps tell TMZ that the reality star has been using the Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation, and is excited to launch her collection with the skin bleaching brand.

Blac ChynaThe reality star and model took to Instagram to share the news of the upcoming launch and her appearance at a Whitenicious store in Nigeria’s capital of Lagos, which is happening this Sunday, November 25.

Amidst her Instagram posts, fans took to Twitter to share their dissatisfaction with Chyna promoting a skin bleaching cream in an African country – citing reasons associated with colourism.

Blac ChynaOne of those slamming Chyna is successful American make-up artist Jackie Aina, who tweeted ‘keep this trash OUT OF NIGERIA’.

Some users came to Chyna’s defence by stating that skin bleaching creams were already in existence and that Blac Chyna is merely collaborating with Whitenicious, and is not the creator of the brand.